organic modern

Taking it's cue from nature, EWF Modern offers a holistic approach to interior design through curating a blend of aesthetically modern and sustainable home decor furnishings.  Working with local artisans reclaimed hardwoods, salvaged one of a kinds, supple leathers and soft wools provide a tactile experience for the conscientious buyer. The minimalist showroom located in Portland's Pearl District offers a calming tranquil treasure trove of goods and inspiration. 

Tasked with leading a company wide rebranding, I sought to strike a balance between the natural world and modern man-made architecture. Through developing a rich and striking visual portfolio, designing a clean and simple grid format to display it, and by integrating nature elements into the campaigns - a beautiful story unfolds. One that is simple, meaningful and organic.

 

 

creative DIRECTION 

identity development

STRATEGY

PRINT + WEBSITE

content curation 

PHOTO ART DIRECTION

environmental design

product design

FINAL brand suite by the beauty shop

 
 
3.png
 
EWFmodern_SofaSectional_2890_ls_WEB(4).jpg
 
 
EWFmodern_SofaSectional_2890_detail_WEB.jpg
 
7.jpg